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Discount Alec Bradley Cigars
In 1996, Alan Rubin was charting a new course in his life. Having sold the family import business, he wanted to create a company dedicated to his passion: cigars. Mr. Rubin sought to bring the hand-crafted tradition to the market without losing any attention to detail. To oversee daily operations Mr. Rubin brought in Ralph Montero; Mr. Montero is currently executive vice president. A partnership with Henke Kelner produced Occidental Reserve, Alec Bradley's entrance into the premium cigar market. The product line expanded with Trilogy, a triangle press, and Maxx, which offered a 60 ring gauge at an accessible price point. Alec Bradley Cigars had created huge industry buzz. The cigar smoking community was waiting for Alec Bradley to do something special. That "something special" arrived with the launch of Tempus. Tempus established Alec Bradley Cigars as a top competitor in the market. Tempus (which is Latin for time) represented all the time-consuming traditions Mr. Rubin loved: waiting for the perfect crop of tobacco; partnering with a small, family-run operation to produce, ferment, and roll the tobacco; personally overseeing the blending process. The result was a phenomenal cigar that represents the quality product consumers have come to expect from Alec Bradley. Invigorated by the success of Tempus, the Company continued to develop and launch a number of highly rated lines, notably SCR, Family Blend, and Prensado.